Enterprise Architecture & Artificial Intelligence Conference 2019

The future of software is being driven by intelligent applications. According to Gartner, by the year 2020, more than 85% of customer-to-business interactions will be carried out without humans. Currently, 81% of IT leaders are investing or plan to invest in artificial technology solutions. Given these trends, more companies are pivoting from pre-programmed software applications to intelligent applications. Enterprise and Business Architects are becoming instrumental in designing future scenarios of these organizations using Artificial Intelligence (AI). Building and deploying AI applications cannot be executed with a chaotic approach. It is impossible to know where to start and make sense of AI without a rigorous business oriented architecture beforehand. Business and enterprise architects must comprehend the appropriate information, value streams, capabilities, applications and processes that will be impacted by AI.

Date: 29 August 2019

Venue: ASEAN Data Analytics eXchange (ADAX), Bangsar South KL


The conference deliberations will be on the following themes:

• The Future of Work and Talent
• Digital Transformation Leadership and Best Practices
• Importance of Data Architecture and Governance
• Collaboration between Enterprise Architecture and Artificial Intelligence



• CIOs and IT leaders are facing an important new challenge: how to successfully apply digital business concepts to real-world scenarios, and achieve measurable, sustainable business results. This event will help technology leaders to gain new insights and actionable strategies for creating value, driving digital transformation and innovations with enterprise architecture and delivering competitive advantage.
• Bring together practitioners, experts and thought-leaders together, uncovering strategies for EA and AI success in delivering world-class practices, services, processes and technologies.
• End-User Case Studies: We invite a number of end users from government agencies and enterprises to personally present leading-edge case studies and panel discussions.
• Networking Opportunities: Network with senior business and IT leaders and share the knowledge and objectives of EA.



Featured Speakers:

Dr. Sekar Jaganathan, Director, Digital Strategy of Kenanga Investment Bank Bhd / Honorary Advisor, SEGI-MIMOS Centre of Excellence for Artificial Intelligence, Malaysia
Dr. Sekar is now the Director of Digital Strategy for Kenanga Investment Bank Bhd, one of Malaysia’s leading independent Investment Bank.
He was previously, the CIO of Rakuten Trade Sdn Bhd, a joint venture between Kenanga Investment Bank and Rakuten Securities, Japan. He was responsible of setting up the first virtual stockbroker in Malaysia. In his current role, he continues to have an oversight of Rakuten Trade’s product and business expansion, on behalf of Kenanga Investment Bank. Dr. Sekar, was part of the team that developed the National Artificial Intelligence Framework for the Malaysian government. He is also the Honorary Advisor to the SEGI-MIMOS Centre of Excellence for Artificial Intelligence, Malaysia. He is currently pursuing his second doctorate, PhD in Management, researching on the “Role of Emotional Intelligence in Digital Business.

Ir. Dr. Karl Ng

Director, Data Economy Division Malaysia Digital Economy Corporation (MDEC)

As Director of the Data Economy Division, Dr Karl leads MDEC’s efforts in getting numerous organizations to leverage on the power of data to make strategic business decisions, improve operational competences and drive revenue growth to create a new and innovative business models and at national level contribute towards the well-being of citizens. The Data Economy endeavor includes driving the impact of key technologies such as Big Data Analytics (BDA) and Internet of Things (IoT) via a two-pronged strategy of growing the local supply of such solutions via industry development programs and while carrying out digital transformation on the demand side. Dr Karl is currently driving the development of the national Artificial Intelligence Framework. He holds a Bachelor degree in Engineering from The University of Birmingham, United Kingdom and MBA with Distinction and Doctor of Business Degrees from Charles Sturt University, Australia. He is also a Chartered and Professional Engineer. He sits in advisory board of several universities in Malaysia and has served as judge in international Entrepreneurship and Innovation awards including EY Entrepreneur of the Year Malaysia from 2012-2016.

Freddy Loo

Senior General Manager, Head of Analytics and Digital Products of Star Media Group Berhad

Freddy heads up Analytics and Digital Products for Star Media Group. He has spent more than 18 years as a management consultant helping both local and international businesses transform using data and technology. Prior to joining The Star, Freddy spent a number of years in Accenture and subsequently EY. Freddy's passion lies in building and developing the team he works with, cultivating a high performing workforce as well as leveraging the power of technology to change businesses. A keen learner with a forever curious mind, Freddy holds a Masters in computer science, majoring in AI.  When he is not working, Freddy likes to spend his time outdoors running, hiking or scuba diving.

Dr Jaspal Kaur Sadhu Singh, PhD (Aberystwyth)

LLB (Hons) (London), LLM (Malaysia) CLP (Legal Profession Qualifying Board) Advocate & Solicitor (High Court of Malaya) Protem Committee, Asian Association of Data Ethics (AADE) Senior Lecturer, Faculty of Law & Government, HELP University Member, Centre of Analytics Research & Applications (CARA), HELP University

An academic with a predilection for treating the law as a living organism, Jaspal attempts to balance her interests in both traditional and emerging areas of law in Malaysia. She specialises in Legal Systems; Law of Information and Communication Technology Law; IT, Ethics and Law; and Media Law, particularly free speech and expression. Having completed her PhD (Aberystwyth University, 2012) in the area of citizen journalism and social media, she has presented at conferences in the UK and internationally.  She has enjoyed her tenure as Visiting Scholar at University of Northumbria (2012), University of Leeds (2014 and 2016), School of Journalism, Cardiff University (2018) and University of the West of England, Bristol (2019), to share her work and incubate thought. Jaspal is a member of the Society of Legal Scholars (SLS) UK; the British and Irish Law Education and Training Association (BILETA) UK; and the Society of Advanced Legal Studies (SALS), UK. She is also a member of executive committee of JUST (International Movement for a Just World). She has been teaching at HELP University, Kuala Lumpur, for the last 23 years. Her current interest is in the area of online falsehoods (more popularly known as “Fake News”), challenges perambulating free speech and expression, and legal and ethical debates involving data governance. Jaspal has been invited to share her views on “Information, transparency and fake news in the algorithmic society: public and private governance after Cambridge Analytica” at the Annual International Bar Association Conference in September 2019, Seoul, South Korea.

Darmain Segaran

LLB (Hons) (UWE, Bristol) Barrister-at-law, Gray’s Inn, UK Advocate & Solicitor (High Court of Malaya) Founder, Dataraxis, Protem Committee, Asian Association of Data Ethics Adjunct Lecturer, Faculty of Law & Government, HELP University

Darmain has over a decade of legal practice experience in some of most established firms in Malaysia. His litigation and commercial advisory practice cover a broad spectrum of industries for clients around the SEA region advising on and appearing in cases involving cross-jurisdictional shareholder disputes, industrial relations affairs, mergers and acquisitions, director duties and corporate crisis management. Over the course of his career, Darmain has developed a passion for privacy, governance and protection issues especially in the context of emerging technologies. In this area, he regularly advises clients on protection framework development, privacy policies, risk mitigation and security protocols. In this often overlooked area of compliance, Darmain advocates preventive action through good internal practices achieved by ongoing training offered through a private consultancy service, Dataraxis. Dataraxis is a data ethics, governance and protection consultancy that develops policies, privacy and protection frameworks for clients from a spectrum of backgrounds (www.dataraxis.co). Darmain is also a pro-tem committee member of the Asian Association of Data Ethics (AADE), an organisation aimed at promoting ethical practices in data and technology.

Dr. Siti Istianah Mahdzur

Senior Principal Assistant Director, ICT Strategic Development Division, MAMPU

Dr. Siti Istianah Mahdzur join the MAMPU ICT Strategic and Architecture Development Division in April 2016. Not new to Prime Minister’s Department, she was previously leading the ICT Audit of the Prime Minister’s Department encompassing 72 agencies including MAMPU since 2007 till 2012. Her current portfolio covers the planning and implementation of Enterprise Architecture (EA) in Malaysian Public Sector according to the Public Sector EA Blueprint known as MyGovEA. Currently she’s one of the EA Architect that leads the development of EA for the Public Sector Agencies to achieve the goals of Digital Government and government digital services. Embracing the EA development in Public Sector, she give-forth consultation and advisory on the development of EA and promoting the importance of EA for Public Sector agencies. Her recent achievement is as an International winner representing EA Malaysian Government team for The President’s Award in the Citizen Centricity category under the Open Group Innovation and Excellence Award 2018 which was held in Bangalore India. Dr. Siti Istianah has also served in various field of work in the Government agencies especially in the area of ICT Auditing, Organizational and Information & Communication Infrastructure such as Y2K. In her 20 years of service, the experience of working in different line of work has provided her with wealth of knowledge and experience in strategic management and ICT governance of eGovernment mega projects such as Performace Audit of system application for operation and management of Syariah Courts (e-Syariah) and Civil Courts (eCourts), Electronic Document Management System (eGDMS), Integrated Complaint System (SISPAA) by Public Complaints Bureau and others (2007-2012). She was the pioneer developer of ICT Self Assesment Audit System (ezSNAP) for Prime Minister Department and informational system for scheme of service of Malaysian Government or service group for government employee based on the profession and academic qualification (ezSkim) is part of her contribution in the Public Sector. For her contribution she has been granted the recognition as receiver of dedicated team in internal application development under Kumpulan Wang Amanah ICT (KWAICT) for system ezSNAP. Dr. Siti Istianah obtained her PhD (Information Science - Information System Integration Implementation Model For Organizational Information System Sustainability In The Public Sector) from National University of Malaysia (UKM) in 2016 and has Master of Computer Science in Networking and Bachelor of Computer Science from Universiti Putra Malaysia (UPM). She is Certified The Open Group Achitecture Framework (TOGAF) 9.1 from Open Group; COBIT 5 from Information Systems Audit and Control Association (ISACA); IT Architecture Core, Business Technology Strategy, Business Architecture and Solution Architecture from An Association for All IT Architect (IASA) institution.

Chris Par  

Managing Director & Chief Executive Officer of Borderless Geek Sdn Bhd  

"Chris has over 13 years’ experience in IT as an Enterprise Architect. His main role is to help businesses to transform digitally and effectively to achieve higher maturity as Digital Business. With his vast experience in technical IT, it provides a good instrument for him to analyse and identify what business needs in order to gain ROI from the transformation. Over 13 years, he has worked in various MNC and local companies from various industries. He is also an active speaker in public conferences and a trainer in providing training in Singapore, Malaysia and Indonesia.”  

Aaron Tan Dani

Aaron Tan Dani is a thought-leader in Digital EA and he is also actively driving Digital EA adoption and currently he is the Chairman of EA-SIG, Singapore Computer Society aarontan@scs.org.sg, Chairman of Iasa Asia Pacific aarontan@iasahome.org and Chief Architect of ATD Solution aarontan@atdsolution.com

Aaron Tan Dani has a strong passion for the IT Architecture and IT Architecture related fields. He firmly believes that only with the proper practice of this IT discipline that maximum value can be realized by the business. With this keen passion and selfless contribution, he has been actively involved as the Founder and the Chairman of International Association of Software Architects (IASA) Asia Pacific since 2004 and was actively involved in setting up and leading IASA Chapters across the Asia Pacific countries. Aaron close connection with the industry leaders and government bodies in the respective APAC countries gives him the edge in the latest technology landscape.

Aaron is an Accredited Trainer for TOGAF 9.1 and ArchiMate 3.0 and he is also an IASA Accredited Trainer in the field of IT Architecture and is the Co-Author of the IASA IT Architecture Body of Knowledge (ITABoK). He was part of the core team to define the world's first 256 IT Architect's skill set in 2004 in the Seattle, WA, USA. Aaron is also the co-author of 2 popular training courses which are part of the IASA Official Curriculum i.e. 2-Days on Business Requirement Architecture and 3-days on Architecting Software with Object Oriented Analysis and Design. In addition, Aaron is also the Co-author of IASA IT Architect Certification training courses i.e. the 3-Days IT Architecture Bootcamp and the 5-Days IT Architecture Core that both courses lead to the global professional certifications for IT Architects. Since December 2009, Aaron has been actively delivering these courses in Malaysia, Singapore, Thailand, Hong Kong, Macau, Japan and Indonesia, with roadmap to deliver this program across the rest of the Asia Pacific region.

As an industry thought leader in the IT Architecture arena, Aaron is a frequent public speaker and he speaks with passion and charisma and has been consistently ranked in the top 10% in speaker ratings in most of the international IT events. He has been public speaking frequently since 2004 in Malaysia, Singapore, Thailand, Hong Kong, Vietnam, United Arab of Emirates, USA, Korea, Japan and Indonesia, presenting various IT & Business related topics across Asia Pacific region. His charismatic, passionate and entertaining presentation style has been well received. In April 2013, Aaron has been officially appointed as an expert in the Community of Practice Enterprise Architecture (COP EA) for Malaysian public sector by MAMPU (Malaysia Administrative Modernization & Management Planning Unit under Prime Minister Office to assist in the formation of National Enterprise Architecture Frameworks and Practices.

Aaron’s direct consulting engagements involved in Enterprise Architecture Implementation for various government agencies and Government Linked Companies (GLC) in Singapore, Malaysia and Indonesia are as follows:

- MDEC (Malaysia Digital Economy Corporation)

- IJN (National Heart Institute of Malaysia)

- MAMPU (Malaysian Administrative Modernisation and Management Planning Unit)

- KPKT (Ministry of Urban Wellbeing, Housing and Local Government of Malaysia Government))

- e2i (Employment and Employability Institute Singapore)

- UTeM (University Technology Malaysia in Melaka) - Pertamina (Indonesia National Oil Refinery) - MoF (Ministry of Finance, Republic of Indonesia)

Rajaram Dilipkumar, Regional Business Architect, CIMB Group


Raja has over 15 years of overall experience in financial services Industry both on the business side and as an architect with domain knowledge across retail, wholesale and markets.

His key responsibilities in CIMB includes

1) delivering transformational digital strategies

2) aligning business requirements into BIAN capabilities & architectural design following TOGAF and

3) Identifying and analyzing industry trends & banking best practices from around the world and relevant to the bank.

Raja holds a Master’s degree in Financial Management, is a TOGAF certified architect, and a Certified Market Professional from National Stock Exchange, India
Prior to joining CIMB he was working for AMEX (Wholesale banking), ICICI (Retail banking), and was also as an independent financial advisor writing articles for leading media houses in India.


Dato’ Ng Wan Peng is the COO of Malaysia Digital Economy Corporation (MDEC). MDEC is a government-owned agency to pioneer the transformation of Malaysia’s digital economy, responsible for the development, coordination, and promotion of Malaysia’s digital economy, information and communications technology (ICT) industry, and the extensive use of ICT in Malaysia.

Dato’ Ng Wan Peng is no stranger to anyone involved in the ICT business in Malaysia. After graduating from Universiti Sains Malaysia in the nineties, she joined SAPURA as a systems engineer where she moved up the ranks as project manager, program manager before leaving to join MDEC (previously known as Multimedia Development Corporation) in 1999. Since then she has been a core and pioneer member of MDEC initiatives. Today, as the COO, she is responsible for strategic execution of MDEC’s initiatives to support digital economy, including: 1. Attracting investors, globalising local tech champions; 2. Catalysing industry-driven digital ecosystem; 3. Building critical enablers of the digital economy, and 4. Driving inclusive adoption of technology.

She has more than 25 years’ Industry experience in managing large-scale projects, in the areas of Strategic IT Planning, Project Management, Systems Integration, and Methodologies Development. Dato’ Ng has been consulted for both private and public sector organizations in IT policy and project implementation across government, defense and education sectors in Malaysia and abroad.

In 2015, Dato’ Ng Wan Peng was conferred Darjah Setia Pangkuan Negeri (D.S.P.N) by Yang di-Pertua Negeri Pulau Pinang in recognition of her leadership, dedication and positive contributions to drive and expand digital economy’s footprint in Malaysia and globally.


Dr. Ariffin Marzuki bin Mokhtar, Consultant Anaesthesiologist, Department of Anaesthesiology, School of Medical Sciences, Universiti Sains Malaysia

Dr Ariffin Marzuki bin Mokhtar is a National Specialist Registered Anesthesiologist that graduated form the Universiti Kebangsaan Malaysia (UKM) in 2002 and is currently lecturing Medicine at the School of Medical Sciences, Universiti Sains Malaysia. His clinical specialty is Cardiothoracic Anesthesia and Critical Care with interest in Pain Management, Extra-corporeal Membrane Oxygenation and Mechanical Circulatory Support.

Apart from clinical expertise, Dr Ariffin is a Certified IT Architect -Associate: Business Architecture (CITA-A, IASA), COBIT 5 (ISACA) and TOGAF 9.1 (Open Group) Certified. He now serve as the Hospital Management System Co-ordinator for the Hospital USM, where he co-ordinates the operation, risk management and the Information, Communications and Technology initiatives of the HUSM and Health Campus by managing multiple stakeholders and providers to ensure value-delivery in the ICT initiatives for the campus in terms of patient and student centricity, staff competency building and developing a resilient knowledge management system for USM. Previously he served as the Deputy Director (Operations) for Hospital Universiti Sains Malaysia (2017-2018).

Dr Ariffin is a member of the Malaysian Medical Association (MMA), Malaysian Society of Anesthesiologists (MSA), Malaysian Medico-legal Society (MM-LS), and the International Association of IT Architects (IASA), Malaysian Chapter. Previously he was a Consultant Anesthesiologist at the Institut Jantung Negara (IJN), in Kuala Lumpur. Where he was involved in the Enterprise Architecture, JCI, MSQH, ISO and HACCP accreditation activities of the institute as the Director of Health Informatics.
He had delivered lectures on diverse topics from Pain Management in Cardiac Patients, Management of Heart and Lung Transplantations, Extra-Corporeal Membrane Oxygenation Management to the Use of IT in Clinical Practice, Clinical Governance, Standards of and Quality of Care, Information Management for Public Health, Health Informatics, Critical Care Information Systems and Enterprise Architecture.
He had published topics on Management of Pain in the Post-operative Patient (IJN Proceedings, No 8, Nov 07. pp19-29), Perioperative Management of Patients with Ischemic Heart Disease Undergoing non-Cardiac Surgery (MSA Year Book 2007/2008. Pp5-14), Evaluation of the clinical process in a critical care information system using the lean method: a case study (BMC Medical Informatics and Decision Making 2012, 12:150 doi10.1186/1472-6947-12-150.) and an editorial Mokhtar AM. The future hospital: A business architecture view. Malays J Med Sci. 2017;24(5): 1–6. https://doi.org/10.21315/mjms2017.24.5.1 .

His current interests are the use of technology as an enabling tool to deliver high quality and safe care to patients including competency building of healthcare providers in using technology tools, development of clinical pathways, modeling clinical care, performance measure, healthcare organization transformation governance and management, healthcare business architecture, activity based costing and financial management

Mr. Vijaykumar Dayinde, Head of Data Science and Solutions, Celcom Axiata Berhad

Vijay has been in the epicentre of every technological storm that has shaken the Communications Services industry in the last two decades from the Americas to the Far East across 2G, WiMax, 3G, 4G implementations. Thus armed with the deep knowledge of Business needs for information; and of Networks and IT capabilities to provide it.

He holds triple master’s degrees in the areas of Mathematics – M.Sc, Computer Science- MCA and Business Administrations - MBA.

Vijay runs Celcom’s Data Science and Advance Analytics unit that houses all systems that have to do with Data or Information – from data lake to AI/ML workspaces to Data Governance to Campaign Management systems.

Vijay ensures that the nothing is lost in translation, as the data from the underlying systems are ingested, processed, and presented in the CXO’s and Customer dashboards.

Vijay also curates a Data Innovation Lab that incubates concepts to be rolled out to business.  

Co-organized by:


Supported by:


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For more info, please contact (Ms.) May Ling at 603 2288 1680 / 81 or email us at info-my@atdsolution.com​


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