Enabling Customer-Driven Value and Innovations through Digital EA
Digital disruptions are occurring at a warp speed, as a result, organisations are required to keep pace with digital innovations and transform rapidly to a customer-driven organisation by providing lifetime value through the evolution of products and services.
Figure 1: The Significance of Value in EA by Daniel Lambert
Digital Enterprise Architecture (EA) dives into the business capabilities including the technology and architecture capabilities and the value streams. Both plays an integral role in optimising value for a customer-driven organisation. Modeling the organisation business architecture is a best practice to ensure business strategy is consistent across every business units and departments of an organisation. It represents holistic, multidimensional business views of: capabilities, end‐to‐end value delivery, information, and organisational structure; and the relationships among these business views and strategies, products, policies, initiatives, and stakeholders.
Organisations that embrace change as a constant often achieve greater success and in every customer-driven organisation, Digital EA has been recognised as an effective mechanism for assessing the impact of change on an organisation and making recommendations to support its business objectives for the continuous innovative changes. An integrated approach involving Digital EA and TOGAF® can assist the organisations to indicate the business value and the tactical business benefits the organisation is planning to achieve.
Business Capabilities and Innovative Changes
According to Gartner®, most organisations will depend on Enterprise Architecture to lead the business approach to digital innovation by 2023. To drive business ability for delivering customer-driven value, an organisation is required to organise, identify and decompose their business capabilities. When coupled Digital EA together with TOGAF®, the organisation can utilise business capability mapping to view the current state of organisational structure, business processes and technology systems as part of the larger picture of Digital Enterprise Map. This provides a means of innovation opportunities to enable customer driven value. Digital EA and TOGAF® deliver the right architecture to help influence innovation decision making by providing organisations with guidance in selecting the right course of action from the resources available for innovation initiatives. This integrated approach brings a federated view for everyone to understand how innovation changes fit into the organisation’s strategy.
Value Stream in a Customer-Driven Organisation
The concept of value in TOGAF® is important from an architectural perspective because it forms the basis for the innovation requirements. An organisation usually provides several value propositions to its different customer segments that are delivered by the value streams. Value stream is an extension of business capability models which allow an architect to map the flow of value through and organisation and understand what services are involved in the delivery of a certain value. TOGAF® describes value stream as a representation of an end-to-end collection with value-added activities that create results for stakeholders which can also be customers. As a customer-driven organisation, architects have to put an effort into knowing the customer better. By leveraging the value stream, the quality of the products of services and products will increase because there is an alignment between the value and the changing needs.
Digital EA should not be limited to only architecting the transformation of an organisation but should also focus on contributing to the optimisation of value for the customers and the stakeholders. With TOGAF® as the framework, customer-driven organisations will be able to operate more effectively and brings numerous benefits.
ATD Solution offers TOGAF® 9 Certification in practical approach that will furnish the participants with a variety of tools, building blocks and resources that facilitate the design and process of Enterprise Architecture across four domains: Business, Data, Application and Technology. Our TOGAF9® alumnae involved in building large Digital Enterprise Architecture establishment and have won the prestigious international EA Award. In 2018, The Open Group awarded MAMPU, Malaysia with The President’s Award and Housing and Local Government, Malaysia (KPKT), the Award of Distinction. In 2019, DoS Indonesia achieved The President’s Award. In September 2020, MAMPU and PNB were selected as the top ten finalists by the Forrester EA Analysts for the Forrester/InfoWorld Enterprise Architecture (EA) 2020 Awards. Find out more on the details of the certification here.
Author: Aaron Tan Dani
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