Service Design is a discipline and an existing body of knowledge, which can dramatically improve the productivity and quality of services. Service Design provides a systematic and creative approach to meeting the rising expectations of your customers regarding the quality of services you provide.
A cornerstone of service design is the mapping of your customers’ journey. The customer
journey map illustrates the steps that the customer goes through in engaging with you.
Whether it be a product or a service, an online or face to face experience. The map takes an
outside in view of your organization and focuses on the customers, experiences and emotions
as she interacts with your organization through the various touchpoints. By mapping your
customers journey, you can then design your desired customer experience, identify gaps in
your current capabilities and thus take the necessary steps to achieve your customer journey
This highly interactive and visual two day course will introduce the core concepts of Customer
Centricity and Service Design. Participants will then learn the various elements of the customer
journey and techniques to visualize it. Participants will also be exposed to gap analysis
methods which allows for the identification of areas of improvement